10 MIN Express Self-Tanning Smoothing Mask Dark

THE FASTEST TAN YET.

The iconic Loving Tan. In 10 minutes. A breakthrough in express tanning, this professional-strength self-tanning body mask is our fastest, easiest formula yet for your most natural-looking tan, with a rinse-off time of 10 minutes.

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Loving Tan 10 MIN Express Self-Tanning Smoothing Body Mask delivers our fastest-ever, iconic natural-looking tan—flawless, streak-free, smoothing, and ready to rinse in just 10 minutes.

SUITED FOR

All skin tones

APPLICATIONS PER TUBE

5+ applications

How to use

  • For best results, apply to clean, dry and exfoliated skin.
  • Apply moisturiser liberally to any dry areas, including your hands, wrists, elbows, feet, ankles and knees.
  • Using your Applicator Mitt and working in sections, apply the mask to your body, blending as you go. Like you would with a hair mask, a generous and even application is required to ensure a rich colour and the skin-loving benefits.
  • Wait 10 minutes or leave on longer for a darker result, and then lightly rinse off the colour guide with just water, pat skin dry.
  • You’ll see results in 6-8 hours, but your final tan will continue to develop into a deeper, natural colour for up to 24 hours.

Pro tip: Avoid using moisturiser or body oils during this 24-hour period to allow your tan to fully develop.

Overall rating: 4.5462556 / 5 from 227 reviews.

AI Generated Review Summary

This self-tanning mask offers a natural-looking tan in just 10 minutes, with many customers appreciating its impressive color and ease of use.

Summary topics

  • Tan: 46%
  • Color: 42%

Review topics: [results, color, smell, use, feel, formula, skin, tan, looks, bottle, shade, application, clothes, glow, texture, streaks, ingredients, solution, buy, game changer, idea, mousse, convenience, develops, express, gel, wash, consistency of the product, process, lasts].

Review highlights

  • "It is by far the quickest tan ever and it's very useful for a busy lifestyle."Rebekah N.
  • "It gives a perfect natural tan in such a short amount of time and is so easy to use and apply!"Maya B.
  • "Love such a beautiful chocolate tan hydrating colour"Kate D.

Reviews

Get the 2 hour express mousse instead

"I had high hopes for this because of how much it was hyped up on tiktok. I am an avid self tanner, I LOVE Loving Tan. The platinum and ultra dark 2 hour express are my ride or die self tanners! This missed the mark for me unfortunately. I followed the directions to a T & I wasn’t impressed by the color, or lack thereof I should say, nor how long it lasts (not very long). I’m a nursing mama and I loved the idea of not marinating in self tanner. This just is not at all worth the price given the lack of good color payoff & staying power, in my opinion."

Kaitlyn L. (3/5)

Great product, but doesn't work in 10 minutes.

"I am always looking for a faster tan and this product definitely does it, but not in 10 minutes so it's a 4 star review for me. 10-15 minutes left my hands and face tan, but the rest of my body showed no color difference. 30 minutes was great though! I'm on my third bottle and consistently have the same results time wise. I love that it's moisturizing and it doesn't come off as splotchy as the foam tanners."

Katelyn (4/5)

Astounding Product

"I live in the Caribbean but, not good at getting a natural tan. This product has been the most impressive I have experienced. I applied this for Carnival and let me tell you, I was a beautiful bronze goddess. It also was so simple to apply and didn’t dry out my skin. 10 mins and done!"

Ashleigh B. (5/5)

Incredible product- inefficient packaging

"I love the loving tan 10 minute express! Self tanning has never been easier. No more messy sheets or sticky marinating. The only thing I don’t love about it is the packaging, I wish it was like the 2 hour express bottle with a pump"

Gabrielle H. (4/5)

Express tan at its best

"Applied like a dream, much like a tinted moisturiser and showering after 10 mins is a game changer. Natural glow, natural colour and works well when combined with gradual tan cream. Tan lasted all week and faded beautifully."

Marcela M. (5/5)

Amazing!

"I always put off doing my tan until getting this product. Once you rinse off it doesn’t feel like you have anything on and it doesn’t transfer but you wake up the next day tanned! Being pale I get better results leaving on for 30-50mins."

Alice R. (5/5)

new favorite!!!

"this is an AMAZING self tanner and absolutely changes the game. I usually swear by the two hour express mousse and this blows it out of the water somehow. It is super moisturizing so by the time I got out of the shower i felt so moisturized that I did even feel the need to apply any additional lotion! it is a MUST!"

Emily N. (5/5)

Incredible product

"A little goes along way when you use latex gloves. Incredibly hydrating, lasts on my legs easily a full 7 days, everywhere else fades so naturally. Does go streaky or cracks. Absolutely amazing product and I’ve tried them all in the last 21 years."

Mia (5/5)

My New Go-To!

"This is hands down the BEST self tanner I have ever used! It goes on so smooth (almost like a lotion), it blends incredibly well, and you really do only need to keep it on for 10 minutes. At first, I was skeptical that 10 minutes would be enough but, trust me, 10 minutes gives you a PERFECT and very natural-looking tan!"

Margaret B. (5/5)

GAME CHANGER

"When I tell you this tan has reignited my love for fake tan like never before, believe me!! So hydrating, amazing application, literally does what it says and 10 mins is all you need. After rinsing I jump in to bed without worrying about ruining my sheets and then I wake up with the best colour and glow omg. I leave it for 15-20 mins for a slightly deeper colour but honestly you don’t need to. DO NOT LEAVE ON FOR MORE THAN 30 MINS! Or you will be orange lol. But honestly it fades so nicely and gradually without going tiger bread vibes. I’m obsessed. I get about 6 or so uses out of one bottle which is better than I expected after reading other reviews. Obsessed. Will repurchase forever xx"

Mariah H. (5/5)

Q&A

FAQ

For the curious. You asked, we answered.

The 10 MIN Express Self-Tanning Smoothing Body Mask is designed to be rinsed off in just 10 minutes. Once the tinted colour guide is rinsed off, you will see visible results from 6 to 8 hours, and your colour will continue darking and developing for up to 24 hours. 

FAQ Banner of 10 MIN Express Self-Tanning Smoothing Mask Dark

Reviews

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