FREE SHIPPING ALL ORDERS OVER $50

FREE SHIPPING ON ALL ORDERS OVER $50

INTRODUCING LOVING TAN REWARDS

JOIN, EARN & REDEEM | INTRODUCING LOVING TAN REWARDS

MEET YOUR MATCH | TAKE THE QUIZ

YOUR PERFECT TAN IS A FEW CLICKS AWAY | MEET YOUR MATCH

Your cart

Only ${ shipping_limit - total_price_post_dc | money } away from free shipping!

Your order qualifies for free shipping!

updating cart

${ item.product_title }

${item.discounts.filter((disc) => disc.amount === 0).length && item.final_line_price > 0 ? item.discounts[0].title : ''}

${ item.selling_plan_allocation.selling_plan.name }

${ item.original_price | money } FREE

${ item.original_price | money } ${ item.discounted_price | money }

${ item.original_price | money } FREE

${ item.original_price | money } ${ ((100+parseFloat(item.properties.percentage))/100)*item.original_price | money }

${ item.original_price | money } ${ item.original_price + parseFloat(item.properties.fixed_amount*100/total_qty) >= 0 ? item.original_price + parseFloat(item.properties.fixed_amount*100/total_qty) : 'FREE' | money } - 2

${ item.original_price | money } ${ item.original_price + parseFloat(item.properties.fixed_amount*100) >= 0 ? item.original_price + parseFloat(item.properties.fixed_amount*100) : 'FREE' | money } - 3

${ item.original_price | money } ${ item.final_price | money }

FREE

FREE

${ item.final_price | money }

Recommended for you
Applicator Mitt

Applicator Mitt

$14.95
Deluxe Face Tan Dark

Deluxe Face Tan Dark

$32.95

Your cart is empty

Continue shopping
${ error }
${ discount.discount_code }

SUBTOTAL

${ cart.original_total_price | money }

${ cart.total_price | money }

FREE

or ${ split_payment } interest-free payments of ${ cart.total_price/split_payment | money } with

Afterpay
Checkout
The Purest Collection Dark
The Purest Collection Dark
The Purest Collection Dark
The Purest Collection Dark
The Purest Collection Dark
The Purest Collection Dark
The Purest Collection Dark
The Purest Collection Dark
The Purest Collection Dark
The Purest Collection Dark
The Purest Collection Dark
The Purest Collection Dark
The Purest Collection Dark
15% off

The Purest Collection Dark

$122.80 $103.95 15% off
Made from 97% Certified Organic & Naturally Derived Ingredients.

Looking for the perfect shade? Let us help you

Ideal for medium to deeper skin tones, this shade delivers a dark, natural looking tan.
Tax included. Shipping calculated at checkout.

Spend $65 and receive a free Purest Face Tanning Serum Medium. Use code SERUM at cart.

Free shipping on all orders over $50

Looking for the perfect shade? Let us help you

The Purest Collection is formulated using over 97% certified organic and naturally derived ingredients to provide you with a natural-looking tan within minutes.

SUITED FOR

Medium to dark skin tones.

APPROVED

Dermatologically tested. Made from 97% organic and naturally derived ingredients.

APPLICATIONS PER SET

5+ applications.

How to use

  1. Shake well before use. Apply moisturiser liberally to your hands and feet, paying particular attention to your ankles and wrists.
  2. Pump your Purest Tanning Mousse onto your Loving Tan Applicator Mitt. Using circular motions, apply mousse directly to your body, blending as you go to ensure even coverage. Allow 60 seconds before dressing.
  3. Using your Purest Face Tanning Serum, spread the serum evenly with fingertips over face and neck. Blend lightly into the hairline, avoiding eyes. Ensure to wash your hands, fingers, and nails immediately after application with warm soapy water.
  4. Avoid perspiration and water for six to eight hours while your tan develops.
  5. After six to eight hours, rinse the tinted colour guide off in the shower. Your tan will continue to darken and develop for up to 24 hours, revealing a gorgeous, natural-looking tan.
  6. For an enhanced result, apply the Purest Tanning Lotion to your body in smoothing movements with your Loving Tan Applicator Mitt 24 hours after rinsing off your mousse. Apply the lotion sparingly to dry areas such as feet, ankles, knees, hands and elbows. Your tan will continue to darken and develop for up to 24 hours.

The results speak for themselves

Made with 97% certified organic and naturally derived ingredients, our high-performance formula nourishes your skin while a deep and natural-looking tan develops.

Before
After

Our community's tick of approval

Your natural-looking, deep tan powered by the purest ingredients so you always look and feel your best in your skin.

Real results

We love seeing your real results. Hashtag #lovingtan for your chance to be featured.

Discover More